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Design labs

Normal. It’s not OK with us. And to be honest, neither is OK. What we’re trying to say is we have standards: We’re always thinking of ways to improve our products. Do things better. Reinvent the wheel.

That’s why we created Design Labs. An efficient unit of in-house, outside box people. People who can look at the world with a fresh pair of specs and say hey... we can do this better.

Design labs is where our future products are created in small batches and pressure tested. American made. American Produced. Limited Run. Each with its own unique production number. Some of our Design Labs products make it through to mainstream production. Some don’t. If your product doesn’t, then congrats: You just got yourself a limited edition Oru thing with a lifetime warranty. So you can feel properly unique, forever.

Top Tube Bag
Orucase magnetic top tube bag
Orucase magnetic top tube bag
Orucase Magnetic Top Tube Bicycle bag - top view with magnetic zipper open with two snack bars
Orucase Magnetic Top Tube Bicycle bag - bottom view with eyelets for hard mounting
Orucase Magnetic Top Tube Bicycle bag - Black Multicam color variation
Orucase Magnetic Top Tube Bicycle bag - Black Multicam color variation, bottom view
Top Tube Bag
Orucase magnetic top tube bag
Orucase magnetic top tube bag
Orucase Magnetic Top Tube Bicycle bag - top view with magnetic zipper open with two snack bars
Orucase Magnetic Top Tube Bicycle bag - bottom view with eyelets for hard mounting
Orucase Magnetic Top Tube Bicycle bag - Black Multicam color variation
Orucase Magnetic Top Tube Bicycle bag - Black Multicam color variation, bottom view

Top Tube Bag

One-Handed Access Magnetic Closure

£45.00

The latest experiment to come out of our Design Labs is the Top Tube Bag. A priceless piece of real estate for bags whether you're bikepacking or gravel racing. Ours uses a special magnetic zipper that allows for instantaneous one-handed opening and closing.

It attaches via two Velcro straps or can bolt on via the grommets if your bike is equipped. Non-slip material along the base, and a line-loc paracord strap around the steerer tube keeps the bag in place. A cable port allows you to power your lights or computer with a power bank sheltered from the environment.

 

The Top Tube Bag is made right here in the USA at our San Diego shop, and is part of our Design Labs division, where we design and build limited runs of new experimental bags for cyclists.

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Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack
Design Labs Mini Frame Pack

Design Labs Mini Frame Pack

Dyneema Mini Framebag with Magnetic Opening

£126.00

The Mini Frame Pack is designed to give you that extra bit of storage for snacks, clothing, camera, and phone on the bike. Whether you're out on an epic gravel ride, or rocking a t-shirt and bibs cruising around town, the Design Labs Mini Frame Pack has you covered.

 

ULTRA-DURABLE-LIGHTWEIGHT MATERIALS

Our Design Labs Mini Frame Pack uses Dyneema®  Composite Fabric. This ultra-lightweight fabric is made from flexible non-woven composite laminates which are then reinforced with Dyneema® fibers. It's 15 times stronger than steel and provides the highest tear and tensile strength compared to any competing fabric on the market.

 

ONE-HANDED ACCESS MAGNETIC CLOSURE

Our frame pack has two compartments. A burly #8 YKK aquaguard zipper than opens into the main compartment, and a tricked out one-handed access (and self closing) magnetic closure on the non-driveside. Perfect for quick access while keeping a hand on the bars for food or phones for those mid-ride photos.

 

UNIVERSAL FIT

The Mini Frame Pack is shaped to fit all frame sizes and bike types. It can even be mounted in reverse. It attaches quickly with 3 removable custom velcro straps and 2 camlock straps will keep your bag in place.

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Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack
Design Labs Frame Pack

Design Labs Frame Pack

Dyneema Framebag with Magnetic Opening

£139.00

The Frame Pack is designed to give you that extra bit of storage for snacks, clothing, camera, and phone on the bike. Whether you're out on an epic gravel ride, or rocking a t-shirt and bibs cruising around town, the Design Labs Frame Pack has you covered.

 

ULTRA-DURABLE-LIGHTWEIGHT MATERIALS

Our Design Labs Frame Pack uses Dyneema® Composite Fabric. This ultra-lightweight fabric is made from flexible non-woven composite laminates which are then reinforced with Dyneema® fibers. It's 15 times stronger than steel and provides the highest tear and tensile strength compared to any competing fabric on the market.

 

ONE-HANDED ACCESS MAGNETIC CLOSURE

Our frame pack has two compartments. A burly #8 YKK aquaguard zipper opens into the main compartment, and a tricked out one-handed access (and self closing) magnetic closure on the non-driveside. Perfect for quick access while keeping a hand on the bars for food or phones for those mid-ride photos.

 

UNIVERSAL FIT

The Frame Pack is shaped to fit most road, gravel, and bikepacking frames sized 52cm and larger. It attaches quickly with 3 removable custom velcro straps and 2 camlock straps will keep your bag in place.

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Design Labs Dyneema Wallet
Design Labs Dyneema Wallet
Design Labs Dyneema Wallet
Design Labs Dyneema Wallet
Design Labs Dyneema Wallet
Design Labs Dyneema Wallet

Design Labs Dyneema Wallet

Ultra-slim, Ultra-tough

£36.00
An ultra-slim, ultra-tough wallet made in house at our San Diego facility. Made from Dyneema Composite Fabric, its lightweight and tough. Main cash pocket plus two credit card sleeves that will hold up to 3 cards each.
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