Normal. It’s not OK with us. And to be honest, neither is OK. What we’re trying to say is we have standards: We’re always thinking of ways to improve our products. Do things better. Reinvent the wheel.
That’s why we created Design Labs. An efficient unit of in-house, outside box people. People who can look at the world with a fresh pair of specs and say hey... we can do this better.
Design labs is where our future products are created in small batches and pressure tested. American made. American Produced. Limited Run. Each with its own unique production number. Some of our Design Labs products make it through to mainstream production. Some don’t. If your product doesn’t, then congrats: You just got yourself a limited edition Oru thing with a lifetime warranty. So you can feel properly unique, forever.